About Email Marketing
Email marketing is a technique that involves sending or forwarding of business messages like advertisements, request business, or supplicate sales or donations, invites, etc. to current customers or potential customers through emails.
Your customers' purchasing decisions can take weeks (or months!), so it's essential that you nurture your leads over time to turn them into paying customers. Intelligent email is one of the most effective forms of lead nurturing on the market.
With the assistance of current client information or a lead list, it focuses on enhancing the relationship with its previous customers increasing business trust and loyalty encouraging them to repeat business with you, and targeting new customers convincing them to instantly purchase from you.
Email marketing is additionally listed as the best effective promoting channel, beating out social media, SEO, and affiliate marketing.
Why Email Marketing Is So Important?
Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.
Emails build credibility as a business
One of the biggest hurdles a business has to overcome is building credibility. Why should someone give their business to you when your name isn’t as recognizable as other big companies?
The reason people trust big names largely boils down to marketing. They’re familiar with these names, so they allow these brands more trust.
By using email marketing, you’re able to build credibility by staying in contact with your customers and keeping them up to date about your business.
The more they learn about your business, and the more they hear about your business, the more they’ll trust your business.
Emails are cost and time efficient
One of the biggest benefits of email marketing for small businesses is the efficient use of time and budget.
Designing a professional email marketing campaign isn’t complicated or time-consuming. Sending emails to a large number of subscribers is also very cost-effective. You get direct access to the email inboxes of potential customers, without having to pay the costs of direct mail.
You can reach a large number of consumers for less than pennies per message. The cost per (possible) conversion is so low with email marketing, that its surprising to find businesses not using email marketing to its full potential.
Emails help you in staying Connected With Your Audience
Emails have the ability to keep your customers updated with all the latest things happening around. Consumers are capable of checking their email when it is convenient for them. It gives them a feeling that you are thinking of them. So they will likely enjoy these emails and this will increase your chances of getting new business opportunities with them.
People Engage With Emails
For a long time now, over 40 years actually, email has been a form of communication. We have all been groomed to reply to an email in some fashion. Whether it is to reply, to forward, click to something embedded within the email, to buy something, or to sign up. We tend to do something with the email. Knowing this, you can use email to drive people to your website, to pick up the phone and call or any other call to action. In fact, over 25 percent of sales last year were attributed to email marketing.
