Why Facebook Advertising?
Facebook advertising services help your business build its online following, increase its brand awareness, and improve its lead generation and revenue-driving efforts with the world’s biggest social media network.
With Facebook’s massive audience (it has more than two billion monthly users), as well as advanced targeting options and diverse ad types, it’s a must-use advertising channel for companies that want to grow.
At SWS, we offer Facebook ad management services that help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to Facebook advertising.
Advertising on Facebook, as well as investing in Facebook advertising services, offers several benefits:
- Access the largest (and one of the most active) social media networks
- Reach 1000 people in your target audience for an average cost of ₹500/-
- Create hyper-targeted ads to reach your target audience
- Use remarketing ads to re-connect with website visitors
- Direct valuable traffic from social media to your website
- Artificial intelligence and machine learning tech for data-backed campaign moves
Which companies should use Facebook Advertising services?
Are you unsure about whether your business should invest in Facebook ad management services?
Working with a Facebook advertising agency is an excellent option if you’re looking to:
- Grow brand awareness via Facebook
- Save time on marketing your business on Facebook
- Find clarity on advertising on Facebook, scaling campaigns, and measuring results
- Compete with competitors
- Optimize ad clicks, spend, and conversions
- Create successful Facebook advertising campaigns
How to measure the results of Fb Ads and Campaigns?
SWS uses multiple measures to evaluate Facebook advertising results. We analyze data based on Facebook Ads Manager (network performance) and Google Analytics.
- Network performance refers to ad results on the Facebook platform. Key performance indicators include impressions, reach, engagements, cost per click, click through rate, and clicks.
- Site performance refers to the data from your Facebook ads in terms of traffic on your website. Key performance indicators include sessions, bounce rate, average time on page, pageviews, goal completions, and purchases.
Facebook Ads Manager
Key performance indicators vary slightly and carry different weight depending on your Facebook advertising goals, but there are some standard metrics that apply to almost any campaign:
- Impressions
- Reach
- Results (clicks, views, post engagements, conversions, etc.)
- Cost per result
- Results rate (click-through-rate, conversion rate)
With Facebook Ads Manager, WebFX will install, or optimize, the Facebook Pixel. The Facebook Pixel provides even more insight and measurement into Facebook advertising results by tracking site visitors and their behavior.
The Facebook Pixel is a small piece of code added to the header of each page on your site. The code tracks all website visitors – not just visitors from Facebook, the pages they view, and the actions they take. The Facebook Pixel enables advertisers to remarket to website visitors, track and measure leads and purchases, and optimize campaigns for these valuable actions.
Google Analytics
When a Facebook advertising strategy involves goals that include driving and increasing traffic to your website, Google Analytics is critical for measuring performance.
Some important measures include:
- How long are visitors staying on the site?
- What pages are they viewing and how many?
- How much of traffic is new to the site?
- What percentage of traffic is bouncing when visiting the site?
Analyzing information from Google Analytics combined with on-network performance are both factors when optimizing Facebook advertising campaigns.
Which ad formats do Facebook ad services include?
SWS works with you to find the best type of ad format for your Facebook advertising campaign based on your resources and goals. We use all the available ad formats with our Facebook ad services.
Advertising elements that apply to any type of ad campaign include: copy, tone, call-to-actions, and media.
Ad formats include:
- Single Image Ads
- Photo Ads
- Video Ads
- Carousel Ads
- Canvas Ads
- Catalog Ads
What objectives do Facebook ad services cover?
SWS understands that each business has unique goals for a Facebook advertising campaign. From brand awareness to conversions, Facebook advertising provides objectives at every level of the sales or conversion funnel.
Awareness
- The brand awareness objective’s goal is to reach people who are likely to be interested in your brand, your product, or your services.
- The reach objectives goal is to reach the maximum number of people in a target audience.
Consideration
Whether you want people to visit your site or watch a video, all objectives in this category involve a user taking an action. This takes them a step beyond awareness and encourages them to interact, watch, click, or engage! These objectives include:
- Traffic
- Engagement
- App installs
- Video views
- Lead generation
- Messages
Conversion
Can Facebook contribute to the bottom line for your business? Yes! Facebook offers three objectives to drive conversions on your site or in your store.
- Conversions: Drive valuable actions on your website like purchases, quotes, forms, and downloads.
- Catalog sales: Drive sales of products included in your Facebook Product Catalog. This objective applies for e-commerce stores only.
- Store visits: Drive in-store location visits.
Analyzing information from Google Analytics combined with on-network performance are both factors when optimizing Facebook advertising campaigns.
